[mdorazio]

The vast majority of the population is not at all like HN readers and doesn't even know what Coinbase is. Blogging on Medium gives them much better exposure and reach to non-crypto people who might become interested in them because it popped up on their Medium feed vs. on the Coinbase blog.

[duxup]

>doesn't even know what Coinbase is.

I kinda wonder about that. I've been INUNDATED by Coinbase advertisements on mobile apps and etc talking about incentives for learning what they do and etc.

They seem to really be pushing to get the general public on board.

[lozf]

Perhaps true, but conversely you could also argue that the sheer number of scams and frauds in the Cryptocurrency space that had medium blogs might also put people off!

[pinko]

The vast majority of the population has a Medium feed?