[bsimpson]

I wonder how much credibility his name adds in the short term. People might take it more seriously if it's backed by someone with a reputation.

In the longer term, success in the health space could add prestige to his name, ala the Nobel prize.

[peteretep]

Yes, I agree with both. Seems win/win, and a much better claim to fame than putting radio on the internet! ;-)

[po]

The only reason I clicked and am reading these threads right now is because I was curious why he put his name on a drug company.