[afterwalk]

In other industries for example gaming and desktop tools, people eventually just ship a new version that existing users have to buy again. For continuously deployed web products a repricing is the only way to frame it in customer's minds.

[OkGoDoIt]

It’s a subscription, so you’re rebuying it every month/year whether you want the new features or not. I miss the days when you bought something and could use it forever, and only had to re-up if the next version was actually so much better as to be worth the cost.