[tachyonbeam]

It's not just you. The article starts out with a very inflammatory title. If the author had any regard for effective communication, they would begin by explaining what exactly is a "monitoring startup", but instead they assume that there can really be only one kind of "monitoring". About 3/4 through the article, it becomes clear they probably mean monitoring servers, and not, say, monitoring a physical location with cameras, or monitoring an assembly line or baby monitors.

Then, the meat of the article is basically saying "everyone else failed, so you will too. Also, Google can do it better than you." It just sounds snarky and arrogant. IMO much of the point of startups is to be allowed to take risks. If everyone has a conservative attitude that risky ideas shouldn't even be tried, progress never happens. What do you think this guy would have said when Elon Musk announced his plans to launch SpaceX? Good thing some people don't listen to cynical asshats.

Also, two-sentence paragraphs. They convey a fundamental misunderstanding of how paragraphs are used.