|
|
|
|
|
|
by Grustaf
1964 days ago
|
|
|
But isn't Peloton fairly unique? Like Crossfit, it somehow has gained a huge following that is not directly related to the actual product, it's much more about marketing nous. That is much harder to reproduce than simply building a solid physical product. |
|
|
You dont buy a peleton because you need economical exercise. You buy a peleton as a form of conspicuous consumption and "exclusive" group membership (I'm a spin _athelete_!) .
The marketing hyperbole gets eaten up in our IG/social media obsessed environment.