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by lopatin
1974 days ago
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Not that they don't do this but I'm not sure selling data is their main source of money. I think their ad placements are actually that valuable. Click-bait sells extremely well when it's manipulative enough and displayed to a wealthy demographic. About 10 years ago you would pay $.1 to $1 for a click from a soccer mom on Fox News. That's not search ads, that $1 per non-targeted display ad click. Which was insane back then, not sure now. I've also not touched ads for a decade so maybe I'm just behind the times. Edit: I actually credit Taboola and Outbrain with being the enablers of actual "fake news". There was a time when you could make a landing page that looks like the NYT, put an "advertisement" disclaimer in gray letters and 9pt font somewhere, and blast it on Taboola so people buy your supplements. Taboola was fully aware, just loved the money too much. |
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