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by danShumway
1970 days ago
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Would they prefer it enough to opt into that tracking and targeting? If users had to go to a setting to turn on targeted ads, what percentage of them do you think would do it? I suspect it would be pretty low. I wonder if most people would even notice that the setting had been turned off? We use the opt out model all the time to justify why users don't actually care about tracking -- we say that they'd opt out if they did care. But I feel like we all mostly know that an opt in system would also not see much use (that's the reason why ad networks are so opposed to them), and I don't know why we don't consider that to be evidence that consumers probably don't value targeted ads very much at all. |
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I believe a a sizable portion would. They like the targeted offers and ads. Maybe because they enjoy the feel of something being catered to them, maybe because they are addicted to shopping/consumerists. IDK.
> If users had to go to a setting to turn on targeted ads, what percentage of them do you think would do it? I suspect it would be pretty low. I wonder if most people would even notice that the setting had been turned off?
I think this is a really good question. The power of opt-in vs. opt-out, as you noted.
However, I don't know if we can conclude whether they value it or not solely from their willingness to opt-in. We really have to account for how the ability to opt-in is exposed. If we showed it on every size (akin to the cookie accept craze of today), we'd see a lot of people opt-in. If it were hidden in a chrome settings, far less just because that's mentally off limits for many, and easily forgettable.
I totally agree with you on somewhat sinister motivation of opt-out over opt-out patterns.