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by NiagaraThistle 1975 days ago
TL;DR: 1. Ideas are super easy. You just need to realize they don't need to be ground-breaking. The simpler the better. 2. None of us WANT to work more after 9-5 work, especially those of us with families, kids, other non-work commitments. So we need good HABITS and lots of DISCIPLINE to FORCE us to work when we don't want to. Motivation is overrated.

1. This always seems to be the easiest part for me. I never understand people who say 'i just don't have any ideas/problems to work on.' WHAT?! There are literally 100s of tasks you do everyday, that you can turn into a small app to help others do that thing, or take the pain points out of doing that thing.

You don't NEED to care about the task that much, just care enough to spend some time building an app to help others do that thing.

Ideas don't have to be 'earth-shattering', or 'game-changing', or 'industry-changing'. They just need to be something that will help someone else do something. It's insanely simple to 'come up with ideas'. They won't all be MILLION DOLLAR ideas, but ideas are the simple part, imho.

Also, YOU don't have to want to pay for your idea. Most times you never would. Why? Because for whatever reason, you've already found the solution to the problem of your idea? I would never pay for someone to teach me about about underwater basket weaving. But 1. this doesn't mean under water basket weaving is not worth paying for BY THOSE PEOPLE WHO WANT TO LEARN THIS SKILL, nor 2. that just because there are other underwater basket weaving experts out there, that i can't find a small niche of people to teach them what i know about underwater basket weaving.

I am not an underwater basket weaver. But my point is: Just because YOU wouldn't pay for X, doesn't mean X isn't valuable enough to pay for to others. Your goal, no matter your idea, is to find where these people are and show them your finished product. Some of them will buy. If enough don't to replace your income, move on to the next idea. Ideas are a dime a dozen.

Maybe i just have TOO many ideas. Maybe i just have too many BAD ideas. But ideas have never been my problem. EXECUTION is my problem. Which leads to...

2. This can be difficult. When you come up with an idea, you'll get super excited, and have all the motivation in the world to work 10-, 12-, 24-hour stretches, no matter what constraints you have...for the first couple days. Then you'll lose that motivation and will have to rely on DISCIPLINE and HABITS. Motivation is overrated. No matter how motivated you WANT to be, life destroys your motivation: You'll get tired, stuck in the code, bored with non-cool parts of the app, family responsibilities will take priority, your friends will want to hangout, etc. This is when you need to be DISCIPLINED and hopefully have good time management HABITS. I lack both of these integral skills :(

However, they are also simple to build...over time.

You say you don't feel like working on side-projects after working 9-5. Well most of us don't want to either. But the alternative is sticking with the 9-5 grind. If you're like me, that terrifies the F out of you. I'm 42, have a great family, a good 9-5, but everyday of my life i think only of leaving my 9-5. Maybe this is the source of my motivation - i want the freedom to work on what i want when i want, and in this day and age, it has never been easier to do so.

I built out a blog site to make myself accountable and publicly track the progress of building my ideas. I let my bad habits (I hate you, procrastination!!!) and fears stop me from following through last year. I'm on a decent run building , but not publicly discussing/sharing, this year so far). To see what I'm building check it out here: https://solomaker.life/ (at the bottom: click 'Show Startups'). They may not all be the GREATEST or MOST UNIQUE ideas, but everyone of them COULD be monetized, and everyone of them solves some sort of problem i have in my daily life or have faced in my daily life. And by 'problem', i simply mean, 'some sort of task i needed to do that took longer than 15 minutes'. Doesn't matter if something similar already exists: i just want to carve out a small sliver of a small sliver of the global population online.

If the last thing you feel like doing after work is more work, then regardless of any ideas you might come up with, you are simply not ready to build side projects for profit. This is hard, lonely, and takes discipline , time management skills, good habits, and hard work. It doesn't have to for very long, but to get something built, launched, and grown, you've got to have the discipline to work on it when you don't want to work on it. Or just quit your job and work 9-5 on building a profitable start-up. Don't fall into the trap of 'I want the thing, but i don't want to put in the effort of making the thing, so I'm going to ask others how to get the thing, but not put in the necessary time to make the thing.'. Trust me, don't wasted 15 years wishing about it, when it's so simple to just make it happen. All you have to do is start right now.

2 comments

Why are you giving advice so confidently about a goal without actually having achieved said goal yourself?
i have achieved the goal.

The question was 1. how to come up with ideas, and 2. how to work on those ideas with a 9-5.

I have achieved both of those. Successfully and profitably, or not, is another question altogether.

Even in the past when i've procrastinated, i still 1. had the ideas to work on, and 2. spent some time after work many days to work on the projects.

If the question had been 'how do you build profitable projects and earn $100k+ per year doing so?', i would not have commented.

But given the 2 questions asked, i definitely have an opinion i could share, regardless if it is agreed upn by anyone else.

But your advice is reductive "it's about building habits." No it's not. His question was about escaping the grind with an "idea" which kinda implies building a business.

I intentionally use the word business, not product as a lot of people (including you it seems) conflate. I'm not trying to be an asshole, I'm trying to save you from a lot of potential pain, as I've been also through that and am trying to get you to reflect a bit.

I'm now almost 3 years in running a vc funded startup and things are not going so well because I didn't start off with the right fundamentals and have been focusing on product. I've had a look at the list of your startup ideas and I am almost certain you yourself, let alone many other people, don't pay for these types of things, and they don't seem to have network effects in order to scale up quickly and dominate a market.

It's not only about hunkering down and building things, it's about understanding what makes a viable business, where your potential customers congregate, which language they're using, is it really a problem for them that you're solving, how can you reach them in a scalable way, who are the technical/economical decision makers in b2b, or how do you achieve some kind of network effect if b2c... (obviously i'm generalising a bit, but it's a fascinating multidimensional problem and I feel this advice of grinding it out is repeated everywhere and is super harmful)

as far as ideas go, I can guarantee you that in your 15 years of professional experience you've seen many potential business problems that you just didn't recognise. Any repetitive annoying process you've seen somebody using a patched up excel sheet is potentially a business. if you're launching a cycling app without already having built an audience and a brand in the community, it's most likely going to be a painful experience. Really not trying to be an asshole, btw

definitely not taking any of your comments as 'being an asshole'. I genuinely appreciate the feedback and advice, and 100% agree with each of your points. I am the first to admit product /= business and project /= startup, but the terms do definitely get interchanged a lot now.

my comments above fail to clarify that 'hunkering down' is not the only aspect of building something successful, nor do i think the '12-, 24-' hour hack sessions (regardless of what you're building) are a good formula to success, i've been very guilty of putting in the work but not doing so smartly in the past. I guess i was just trying to nail home the fact that if you want to start something on the side it IS going to take extra work, and that might be uncomfortable in the beginning, but some work is necessary.

And i also definitely agree with the fact that many of my ideas don't lead to community, and agree that a vibrant community is a great means to success, most of these are 'scratch my own itch' type projects. But my primary point was , good or bad, ideas surround us daily.

Thanks for your advice and feedback. I genuinely appreciate it!

I took some time to view your site and your Show Startups page.

I'll comment on your Zero to Century project as it's launched.

I think the gist of what the OP is asking is working on a startup idea that can potentially be very viable financially.

There's a lot of companies doing what your Zero to Century aims to do (stickk.com) comes to mind - which you may already be aware of.

Looking at stickk as an example, their approach is more generalized (ie. any commitment and not one tied to a particular activity) and thus a much bigger market. For your product, the question comes simply to what is the size of your market that would potentially pay for your accountability service for bike riding. The second question is how would you even reach this market.

Is it possible that this product would reach $50K, $100K, or more in a year in revenue? How many months, years would that take? How much marketing effort is there in terms of time and cost? I don't know the answer to these but considering you are targeting B2C and competing with products like Stickk my intuition tells me it would be hard.

So, I guess one constructive feedback I can give you is that I see a lot of projects that you are working on. It seems that you enjoy building these projects. I don't see the type of deep critical analysis that would indicate that you have a path to substantial revenue.

Out of the projects you have listed, which one could actually generate $100K a year in revenue after 1-4 years in the market? Personally, I start with that question and go from there. Just based on cursory look, it seems that this question is at the tail end of your analysis.

What a fatuous remark. My dad was a business failure, but he had the audacity to offer me advice, with confidence no less! I'll concede his advice, and good advice generally, isn't nearly as long-winded nor rife with platitudes as GP.
Sharing thoughts on the matter and asking questions is appreciated. Telling someone to quit their jobs and just grind it out through productivity and avoiding procrastination is bad advice.
my advice wasn't to quit his job. it was a facetious comment combatting the 'i don't have the motivation to work after my 9-5'.

you have to want to put in the work. if you don't want to, wait until a different time in the future where things are better and you can stomach spending a couple hours before or after work to build something.

> But the alternative is sticking with the 9-5 grind. If you're like me, that terrifies the F out of you. I'm 42, have a great family, a good 9-5, but everyday of my life i think only of leaving my 9-5.

There's a quicker and 100% reliable way of getting out of the 9-5 grind: http://earlyretirementextreme.com. TLDR: reduce your expenses as much as possible (ideally to 10-20% of your post-tax earnings), save the rest and, over a couple of years, accumulate enough to just live off the savings (and investment income off the savings) till the end of your life. It's easy, certain and thus non-stressful - basically the opposite of the startup route. The drawback is that, for someone who's been living their life as an ultraspecialized consumer whose only skill is what he does at the well-paid job, while everything else (food production and preparation, home repairs etc.) is outsourced, it could be a shock to switch to a rennaisance man model.