[chermanowicz]

This. As a former rower I'm biased, but also I have a C2 that sits around unused, mainly because as I've gotten older, I care less about the competitive/fitness optimization aspect of working out and more about fun.

Having tried several of the third party apps for C2, they've all suffered from 2 problems: pretty sub-par development/bugginess & wrong (or bad) content for the mass market. So much training oriented content and little on the fun/gamification side. I would pay $ for the right app, but not for a new rower. Ergatta is cool but again I wouldn't go out and buy one. When you think about the hundreds of thousands of C2s, it is a nice opportunity.