[rubinelli]

I think there is a lot of good to talk about, with just a little creativity: hundreds of thousands of jobs in a green economy, cleaner cities, ending the dependence on oil from autocratic nations, devices that you can repair and use for decades instead of discarding after eighteen months. You will never convince people to willingly downgrade their standard of living, but you can convince them to side-grade. Can you convince billions of people to turn vegan? Probably not, but you can convince them to eat synthetic meat, specially if it is cheaper, safer, and more consistent than beef from a live cow.