[Dgetman]

I hear you on the pricing. This is probably something you'll do once or twice a day if you make a routine out of it. I intend to get the prices down at scale, but when you put it against other consumer products (RXbar, starbucks coffee, etc) it turns out to be not so bad.

30s (maximum) vs 5 minutes (minimum) - I think you'd get it after you sat down and tried it. I'm getting feedback that it is a dealbreaker and why my product is superior. In an A/B test, people literally gave up on the pills because they got bored. Imagine what 5 minutes means if you're rushing to get to work.

Natural - It's all about marketing. While you are right, that's not what 99% of Americans believe and they all specifically search for natural products. The fact that this odd effect comes from a fruit I think is important because it is perceived safer than if it was a synthetic compound causing these taste changes.