[sitkack]

"our Services" isn't to the consumer but to the entity purchasing the location information.

[eue6e6ey]

That makes sense, I'd assumed it was specific to the service the consumer was using that prompted them to agree.

[sitkack]

It is a lie a sense, it meant to deceive and give plausible deniability for the telco to do literally anything they want.

In that regard, the whole thing can be thrown out as <fancy word for> trickery.