[rsheridan6]

There are too many loyalty cards. I usually won't sign up for them unless it's for a store I go to all the time, because I don't want to carry them around. I'll carry one for the grocery store, but not places I only go to occasionally like Walgreens or Best Buy. With Google Wallet you won't need to carry them, so they won't be as much of a burden, so you can have more of them. Merchants will like this and consumers will too.