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by Dgetman 1968 days ago
Innovation is all about making life easier :) Once could say what is the point of protein powder or soylent - can't you just eat food?

No long term side effects. I'm happy to share a few studies done (1 by Coca-Cola a year ago) if you'd like.

Price is highish, but I hope to get it down with scale. When you compare it to other products though it isn't that bad. A starbucks coffee is $4 and an RXbar is $2? I'd say you get a lot more utility out of this.

I personally don't like the tart taste of Greek yogurt. Regardless, Greek yogurt as it stands won't solve my sweet tooth.