[rndmio]

It's not just about VAT, but the other frictions of the new border. Direct selling from the UK is now much more awkward and the recommendation to have a subsidiary in the EU that the UK business ships to and then distributes from there means only one lot of paperwork to get the products into the EU. It'll still impact UK businesses on price or profitability. "Project fear" has pretty much been proven fact, for most businesses there is no upside to brexit, only costs.