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by jamiequint
5505 days ago
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The definition of "cookies used by the core service" here is so far off its insane. Analytics packages like Google Analytics are not part of my "core service"? It increases the burden on site owners collecting data about thing that are happening on their own site. Less data leads to less ability to make optimization decisions leads to a worse online experience for everyone who uses that site. If I can't A/B test my site how the hell am I supposed to improve it? Additionally, for ad supported sites, don't be shocked to see revenue drop like a rock when sites can't fill any inventory with retargeted ads or other forms of more targeted advertising that pay a higher CPM. Less money = less resources = worse experiences. |
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If Google Analytics is a core service your site offers to visitors, then I suggest you have bigger problems that just this tiny change to UK Law.
On the other hand, if what you say is indeed true, surely you can come up with a compelling explanation to your visitors over why it is in the visitor's best interests to opt into to having a Google Analytics cookie added.
>It increases the burden on site owners collecting data about thing that are happening on their own site
That's only if you decide not to give the user a choice of whether to opt in to tracking or profile-building cookies. I don't think you should write that option off so quickly
Sites should always take the privacy issues of their visitors seriously. Now is a good time to sit down and consider it. No longer can you turn a blind eye and let third parties use your site to build profiles about visitors. Now you have to get their informed consent first.
> If I can't A/B test my site how the hell am I supposed to improve it?
You can A/B test your site. If you want to use a method that requires cookies, then get the visitor's consent first.
> Additionally, for ad supported sites, don't be shocked to see revenue drop like a rock when sites can't fill any inventory with retargeted ads or other forms of more targeted advertising that pay a higher CPM. Less money = less resources = worse experiences.
This is not surprising. The value of ads is based on the profiles they build up about each visitor to your site. You've been making money by quietly leaking their browsing history to these third party ad-networks. Now you are being asked to be more responsible.