[Veen]

The point is not hosting, but to monetize the Rolling Stone's brand reputation. They have a well-known and somewhat trusted brand (although less trusted than it once was [0]). They're allowing "thought leaders"—aka PR flacks—to leverage their brand to publicize marketing and personal branding content. Forbes does the same.

[0]: https://www.nytimes.com/2015/04/06/business/media/rolling-st...

[mxxx]

Didn’t realise Forbes did this. No wonder it’s full of garbage.

[audiometry]

That’ll quickly devalue that “brand”. Kind of like how I “value” Forbes “magazine” — ie: avoid all links to it.

[Veen]

Yes, it will. But it's owned by Penske Media Corporation, who seem to prefer to milk the brand for all it's worth before its inevitable demise.