[alabut]

Completely leaves out visual design. Maybe because polish is harder to encapsulate with a single book or because it's so easy to pick up by cruising Dribbble for inspiration, but it's still worth mentioning.

Otherwise you get the average startup designer that's more of a developer in disguise.

[stylejam]

I leave out visual design because lots of startups that meet every goal you can eventually imagine (ginzametrics, bingocardcreator) don't even go close at having a decent visual design (no offence intended).

I believe visuals are also a very subjective matter, and belong much more to the "talent" side of things, than to the "knowledge" one.

[rgrieselhuber]

Just saw this (Google Alerts could use some work).

I'm genuinely curious to get your feedback / more explanation of what you mean when you say we (Ginzametrics) "don't even go close to having decent visual design."

We're always working to improve our design so if you are willing to share specific feedback, I'd love to hear it. Drop me a line at [e-mail]. Thanks!

[blankenship]

"because [visual design is] so easy to pick up by cruising Dribbble for inspiration"

It is?

[rglover]

I think what's being said here is that it's easy to pick up the ideas of visual design, not the actual skill (I hope). As a budding designer, Dribbble is definitely helpful in allowing you to see "the bar" and improve how you approach certain projects. However, it is most definitely NOT easy to "pick up [visual design] by cruising Dribbble."

[dylanrw]

You are both referring to style.

[alabut]

Yeah, and?

[dylanrw]

Design is a solution to a problem. It doesn't matter what the medium is. Sometimes you see these solutions on Dribbble but more often than not what you see are examples of style. They are two separate things.

[alabut]

Your definition of design includes style, since style can (and often is) a solution to a problem as well. Not everything is wireframes and usability, and this is coming from someone who's first book on the job was Jakob Nielsen's.

Ever read Blink? Or those studies about how people make an unconscious decision about a website in less than a second?

Style and polish expresses a level of quality (at the very least) and can also communicate the type of site. Is this a kid-friendly Disney site? Is it a serious financial tool? Is it a mysterious stealth mode startup?

[alabut]

Yeah, it is. See my response to rglover below and feel free to ping me offline if you need more tips.