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Eyeballs without access to terrestrial networking probably don't make a lot of ad revenue.

But, even if so, look at Google Fiber. Google benefits from networking build out, regardless of if they're providing the network; it's just as good for them if someone else builds the network. If starlink can fill the niche that Loon filled, that works just as well for Google, on someone else's capex/opex.

Or if the freespace optics they worked on for Loon can reduce backhaul costs for traditional cell towers, that might help get more deployed in areas that don't have connectivity; which again works well for Google.