[atomon]

I'm very happy to see that someone is working on this problem!

At my last startup we had a lot of pain points around financial modeling, and it felt like 80% of the work we were doing in our models was the exact same thing that every other startup was doing, all so that we could model the last 20% that was truly unique to our business. It was also very hard to keep these models up to date, test out multiple scenarios, share models with investors without them immediately going stale, etc. I think there's also a great opportunity for you to look at the data from different startups in order to help give guidance re: best practices (e.g., "80% of startups in your category have a lower conversion rate than you - consider adjusting your expectations").

I've actually considered working on this problem myself, but TBH I have some concerns about the business model (e.g., I think it's going to be challenging to get startups to pay a significant amount of money for this on a recurring basis). I'm happy to see that someone is working on it though, and I'll be rooting for you guys!

[ramie]

You're reading our minds; that is exactly where we want to take Finmark. As far as the last 20%, we think we've built our app in a way that is modular enough to get about 95% of the customization that you would have in excel. Over time we hope to to eliminate that last 5% altogether.