[toomuchtodo]

I think scaling with revenue is appropriate (as you're aligning incentives), as long as it has a ceiling near the monthly fully loaded cost of a Controller role (which is right around ~$12,500 in the US). At that point (having a need for a Controller role), the customer should be doing between $40MM-$50MM in ARR/annual turnover. With that said, Finmark should expect to have to provide more value to a customer than a single Controller role would. This also might help with encouraging CFOs not to attempt to build finance fiefdoms (tools > headcount).

[ramie]

You nailed it. Our upper end of pricing is $5000 a month for companies doing up to $40M in revenue and caps out at $10,000 a month.

[zibbity-rw]

Thanks for clarifying this. I was worried about it too. Have you considered also providing a marketplace for bookkeepers, etc? That’s another pain in the butt with this process.

[ramie]

It is like you're looking at my pitch deck. We have zero interest in providing professional services but know that some of our customers will need CFO like help and so a natural partnership for us is outsourced accounting firms. Later this year we will open up reviews for bookkeepers so that our customers can interact to make those qualified recommendations to each other.

[toomuchtodo]

Solid model, product looks good. Wishing y'all much success.