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by anon321321323 1973 days ago
Sure, marketing is important. But the "secret" ingredient is coca leaf extract. The actual cocaine is used to make various drugs by a different corporation.

https://www.businessinsider.com/what-happened-to-the-cocaine...

According to Business Insider, the beverage company has a deal with the Drug Enforcement Administration to get coca leaves so that the world can get its Coca-Cola fix. The DEA lets Coca-Cola import coca leaves from Peru and Bolivia in order to get the part of its secret recipe, which it hides behind the term "natural flavors" on the ingredients list.