[pgroves]

Finding a (legitimate) excuse to post on reddit (or similar) gets a surprising number of hits. I can't tell you anything about conversion rates of those visitors, but just the other day I broke down and submitted a company blog post to the relevant category on reddit and got a few hundred hits in a few hours even though it didn't get many upvotes and zero comments. It was an actual essay, not a sales pitch, but at least they ended up on my company's site.

As far as I can tell, it seems that lots of people are interested in "this is where I see my niche going" posts for any industry or technology. The people who will end up at your site probably are already thinking about that niche, but they are probably your best bet for early adopters, anyway.

Maybe all that is obvious and old news. Like you, I find it hard to get excited about social media marketing so I'm just now begrudgingly experimenting with it. It's not a long term strategy, but it should be enough to build some traction.

And if you really want to spend money, a good copy editor for every word that ends up representing your product definitely gets you better copy much faster.