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by cbozeman 1973 days ago
> Everyone I know wants an M1 laptop, has bought one, or is waiting for a larger laptop with it in it. None of these people are nerdy types, but the buzz surrounding the M1 is loud.

Now go to the most fashionable nightclubs that are the hardest places to get in, in America's largest 50 cities.

Ask them what they think about Apple's new M1 CPU / chip and if they are planning to get a MBP/MBA/Mac Mini.

Now go ask the top physicians in those 50 cities. The top psychiatrists. The top fashion designers. The top <anyone who isn't intrinsically involved in technology>.

I bet you less than 10% of them even know that Apple released a new MacBook and MacMini.

1 comments

>I bet you less than 10% of them even know that Apple released a new MacBook and MacMini.

And fewer than 10% of those do any work that would stand to benefit from the new chip.

Performance isn't the draw for these people, its battery life.

If you want to sell 2 billion smartphones, give the people a phone with 75% of the performance of an iPhone 11 or Galaxy S21, but a two week battery life.

You wouldn't be able to make them fast enough.