[Answerawake]

I think you might be taking this a bit too far.

This was made possible in part by the culmination of multiple democratization events that made it viable for Yum Brands: a large company but nowhere near the big guys to be able to effectively punch above their weight class.

1) Youtube allowed them to shoot some silly 15 min short film and not have to worry about massive distribution costs or paying for a spot on TV.

2) The rise of Netflix and other streaming has helped to break down the walls that may have prevented KFC from even considering to hire people like Mario Lopez.

3) The Console is just a PC in a custom case. The increasing commoditization of tech + the rise of cheaper and cheaper manufacturing of commodity components allows the production of one off SKUs like this to be within reach to more and more organizations.

We see amazing quality videos being produced by people in their bedrooms. It stands to reason that an ambitious company with a decent budget would produce something like this.

Years ago, Google experimented with enabling regular people to buy TV ad spots through Google ADs. I feel like that was a democratization of getting on TV for regular people that I wish was continued but I guess Google had a different vision.