[suncherta]

>> Amazon simply out-competes ElasticSearch with their own product when it comes to consultancy, services

> You're kind of right about this, but it's the issue that AWS just has a massive head-start with any client that already uses AWS. They don't really out-compete, they just use their existing vendor lock-in to gain an advantage.

Can't client run his own Elasticsearch inside AWS? By installing and maintaining it yourself (or contracting someone to do it for you).

Then I don't see vendor lock-in sense: "We choose AWS to host us, now we have no real choice but to use Amazon Elasticsearch Service". Am I missing something here?