[closeparen]

I expect this is said in client meetings all the time. You hate to be a lowest-bid commodity supplier; you want to play up your long-term high-touch relationship and understanding of the client's business. "The code for this application is just one of many tools along the way to our enabling your digital transformation strategy."

[misja111]

I've never heard this in any client meeting and suspect most clients wouldn't take this very well.

Clients are interested in a working product, as quickly as possible and as cheaply as possible. It's hard enough already to convince them of the importance of non functionals such as reliability, maintainability and security.