[pc86]

It's a great example of "I'm going to make a pretty chart, and sell to.... $PROFESSION!"

It may have been a great product like you and others have said, he hasn't the faintest idea what physicians actually do day-to-day. He had apparently spent $40k over nearly a year before he talked to the first physician.

[wartijn_]

That's because his first plan was to sell to consumers. Only when that didn't work out he switched to physicians.

[fakedang]

Like someone else said, he got greedy. Even if he had stuck to the WebMD model, he would have made a fortune. People like to Google symptoms before seeing a doctor, and although unethical, pharma companies would have gone head over heels to market in those spots.