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by yaboy 1975 days ago
You’re both wrong. 100k visitors per month ≠ 100k unique users per month. Very different things!
2 comments
sixQuarks 1975 days ago
You're being super nit-picky. It should have been assumed 100K "visitors" meant uniques, but I knew someone like you might make this comment. 100K * 12 = 1,200,000 visitors. I added a 20% margin to account for return visitors.
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yaboy 1975 days ago
I’d like to see you tell your founder or CMO that the difference between monthly visitors and monthly unique visitors is “super nit-picky”.

The 20% margin is risible and those who live by SEO die by SEO: https://cdixon.org/2011/03/05/seo-is-no-longer-a-viable-mark...

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saaaaaam 1974 days ago
Well, quite! But then I pretty much assumed it was a shorthand amongst peers so (over) explanation perhaps wasn’t really necessary...
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