[amarghose]

There are lots of great reasons to buy SaaS businesses. Failed product market fit, for example, does not mean that creators tried everything they could. If you're a marketer (or already have an audience) buying a product is a great idea.

Lots of people also sell good SaaS products because they have others that have taken off (I bought one last year from someone who got funding from YC on another project, for example).

"The market likes the product. In this case, the original owner can just hire people to do the work, so there's no reason to sell." is also flawed. Do you have any idea how many developers/creators hate the idea (and reality) of hiring and managing people? Plenty would prefer to cash in and go back to building and let someone else build a team.

[BelenusMordred]

I'd add that there's plenty of talented people who can easily build and execute an idea well, but struggle so badly with the business side.

Have been guilty of this myself and seen so many overconfident devs who think they can manage it once they "get there" despite the entirely different skillset that's required for the role. Someone who can do both at the same time is incredibly rare.