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by howlgarnish 1971 days ago
They're running Wordpress, which is famous for scaling badly to the extent that there are large companies like WPEngine.com devoted to doing nothing except working around that.
1 comments

How and why would you run a social network in Wordpress?
A lot of people like the back-end admin panel of WordPress and its WYSIWYG feature, so a bunch of other people have created a lot of themes/mods/plugins around WP because of that.

If you run a small website it's all fine, otherwise you have to deal with performance issues and WP limitations because you've decided to build a social network on top of a blogging engine.

I'd guess that they hired any programmer they could find to do some PoC work (who made a horrible choice) then the rest is sunken cost fallacy.