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by gnicholas 1981 days ago
> They also seem to think their market is digital signage

I believe this was because of the limitations of the previous generations. I saw some color e-paper that was super slow to refresh and had terrible ghosting. No one would buy a color e-reader if it takes 15 seconds to turn a page, especially if it costs more than grayscale ereaders due to the 'new technology'.

OTOH, store signage is a use case where refresh and ghosting is relatively unimportant.