[oblio]

I can't say I choose based on values, but I can give you an example of what people may mean by choosing based on values.

Apparently a Nestlé representative recently declared that if a law that requires large corporations to disclose and to stop getting raw materials from suppliers which use forced labor (i.e. slavery) passes, coffee customers might be impacted, probably by higher coffee prices. It's at best a clumsy statement and at worst an endorsement of slavery (!), all for reducing coffee costs by probably a few percent.

A moral choice, based on values, would be to never buy coffee from Nestlé brands and instead buy from companies that guarantee that their suppliers don't use forced labor.