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by bkhl 5498 days ago
They probably want to align versions for Windows and Windows Phone. It looks much nicer when you say Windows 8 and Windows Phone 8.
1 comments

That's exactly it - I don't think the userbase cares. (Hell, I think to much of their userbase, "Windows" is as much of a liability as it is an asset.)

That tying-stuff-together mentality is something that has served Microsoft well while they've dominated, but is increasingly a weight around their necks as areas become important that they can't extend domination into.