[jokethrowaway]

I'm not in the target market (as I find coding easier than learning a new UI) but it's something like this:

- Select a starter template (free or paid)

- Customize text and css, add any elements, the UI is what you would expect from Photoshop or Unity

- Add forms / payment forms

- Publish on a xxxx.webflow.com domain or on a custom domain (for money) - pay extra if you are using e-commerce features

I guess the goal is to shift the market from developers who know how to code to developers who know how to use a UI (similar to what Unity did for game developers).

[Papirola]

sounds similar to Wix

[pembrook]

I'd put Wix, squarespace, etc. in a different category. They are classic sandboxed site builders, you can only do as much as they allow you to.

Webflow is like a modern version of Frontpage/Dreamweaver that actually spits out modern, semantic HTML and sane CSS. You start from scratch and can build anything with it. It's actually hard to use if you don't understand how HTML/CSS works, because the UI is basically just a faster way to do front-end code.