[ssivark]

Thanks for hitting the nail on the head. The problems we have are manufactured by the structure of the medium (BigCorp social media optimizing engagement at scale) that we cling to.

For those looking for a relatively accessible introduction to McLuhan’s ideas, check out his book “The medium is the message/massage”. It’s fairly short, and with illustrations, quite readable. I think it has more concrete examples than “Understanding media” which is a more abstract & denser read.