While I agree it's easy in hindsight, you're not comparing apples to oranges here: comparing the comment author to a person running a business, with very high expertise in particular subject (chip making) and general subject (technology), having access to information not accessible to others (Apple plans and visions about the product, tech specs required, price asked, etc.) is not even close to being the same thing. I can see how a much better decision could be made very realistically given that expertise and information no one else had and yet the worst possible was made.