I’d guess they mean the “millenials prefer experiences to things” zeitgeist, which I think is broadly true.
Older generations valued having many possessions, whereas newer generations seem to see having lots of stuff as limiting. Of course, one way to not have much stuff is to regularly throw things away and buy more (e.g. fast fashion), which is... not ideal.
Older generations valued having many possessions, whereas newer generations seem to see having lots of stuff as limiting. Of course, one way to not have much stuff is to regularly throw things away and buy more (e.g. fast fashion), which is... not ideal.