[bennettfeely]

And maybe in a few years they'll find a way to shove ads in your face while stopped at a light.

[rebuilder]

Oh yes, combined with location data, you have a great ad platform there. "For Nachos Supreme, turn right!"

[jacquesm]

Self driving cars. They'll turn right all by themselves to take you on a tour of advertisers. Mandatory expenditure before they'll take you to your destination. Pay more to turn it off...

[mc32]

Paired with artificial odors coming out of the air vents to whet your appetite.

[toredash]

This sounds so stupid that I think it will come. You have it in taxi's already so why not expand?

[smileybarry]

Waze already does this -- it started with ads for food places nearby/on route and a "drive" button, now it's all categories. Sounds likely that some manufacturer will do this in some capacity. Maybe they'll market it as "recommended for you".

[slavak]

Waze is a mobile phone app that I get access to and maintenance of for free. If manufacturers think they'll get the same reaction from me on a car that I paid $40,000 for, they're in for a nasty surprise.

[fxtentacle]

There was a time when people thought like that about their $10k Samsung 8K TV ... you know, the one that now shoves ads into their face :(

[smileybarry]

You're right, I didn't mean to justify this, just that it's been done before in a fitting way. I assume they'll borrow that implementation at some point.