[rchaud]

I have seen this play out on Instagram a few years ago.

Stage 1: The person is relatable, the videos are simple and to the point.

Stage 2: The following has grown, and the person now posts more frequently, however the quality/humor/personal touches are reduced. Less content about fitness, more about personal lifestyle

Stage 3: Monetization. Workout PDFs, constant advertising of fitness products (protein shakes, weight belts, etc), lots of hollow 'motivation' posts. The audience keeps growing, but the community has disappeared.