[rlyshw]

In my experience, something like 90% of content on Instagram Reels is not originally created there. The recommendation engine (accessed via the search page) is almost exclusively bot accounts that steal and repost low-effort attention-grabbing content from other socials. Even the original content direct from creators usually has the TikTok watermark on it since it was originally created and posted there. In my experience as a casual Instagram surfer, it is wholly terrible compared to tiktok.