Growing up in the 90s in the US, I don't believe there was an equivalent to Uniqlo/Muji/H&M/Zara that offered a decent, but low cost no logo product.
I think the above companies definitely took the wind out of Gap/American Eagle/Hollister/Nike type companies though who were cashing in on splashing their brand name on everything, but not offering consistent quality in relation to the price.
I think the above companies definitely took the wind out of Gap/American Eagle/Hollister/Nike type companies though who were cashing in on splashing their brand name on everything, but not offering consistent quality in relation to the price.