[joe-collins]

I disagree. They'd love to have control, but that control requires tech sophistication that none of the current tooling adequately elides.

[beagle3]

They surely love to have the possibility (and illusion) of control, they don't actually care much for the control itself.

There are numerous marketing studies that show people are most content when choices are made for them (e.g. in getting a new washing machine), as long as they know (or at least believe) they could have made another choice if they wanted to.