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by going_to_800 1987 days ago
asking users to re-subscribe will lose from 20% to 40% of your customers (my estimation). Unless your SaaS is business critical, a good percentage of customers pay without using or really needing the app so much to re-subscribe.
1 comments

What is your estimation based on? My users sign up with my app and at the moment a free subscription is created for them automatically on sign up, and they can upgrade to a paid plan from within the app. So I would only ask them to pick a plan again once I switch, not to recreate the whole account. Their account plus data etc would stay the same. Do you think it would still be bad to ask them to pick up a plan again, knowing that the previous subscriptions would be cancelled automatically when they resubscribe? Thanks