[4WIW]

I think you are misinterpreting the article. Whether you are Apple or not, you have to prioritize.

If you are doing 2 features, and cannot both well enough, then it's better to do one (important) extremely well and one (less important) just to get by, than do two mediocre features. In the former case, you will get at least some happy users who will talk about you and hopefully get you more sales. In the latter case, nobody would vouch for you and mediocrity will drive you into oblivion.

[mlthoughts2018]

I think you are wrong. For a company like Apple, prioritization might work that way. But for many other companies you really do have to put effort into two mediocre solutions, for all kinds of reasons.

It’s not visionary or smart to apply a priority scheme cargo culted from a massive outlier (Apple) and claim it’s appropriate in all kinds of other situations. Especially without evidence.

It’s just a glib platitude for someone to sound smart.