[mistersquid]

> Once Apple noticed a new innovative product that was gaining traction (the Bragi Dash on kickstarter, and possibly before this) they created a best in class product the Apple Air Pods.

Apple Airpods debuted in 2016. The Bragi Dash Kickstarter dates from 2017. Besides which, Apple products are years in the making.

The OP provides no evidence that such an heuristic is used at Apple, and I’ve never seen this “framework” referenced anywhere besides this post.

The framework may have value in of itself, but the connection to Apple is tenuous and unsubstantiated.

[psutor]

A quick look at the Bragi Dash Kickstarter shows it was started in February 2014 and had raised nearly $3.4MM by March 31, 2014. It looks like it finally shipped in early 2016 (original promise late 2014).