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by jhowell 1986 days ago
It was probably a good idea to rebrand from Riot to Element after this week's deadly violence at the US Capitol. It's difficult for me to imagine endeavoring to protect tribal, potential violent rhetoric given recent historical events. It seems short-sighted to sell a water poisoning solution to people who don't mind destroying themselves to attack their perceived opponents.
2 comments

> It was probably a good idea to rebrand from Riot to Element after this week's deadly violence at the US Capitol.

They rebranded in July 2020 - https://element.io/blog/welcome-to-element/

It's ambiguous, but they might not have been implying it occurred after the Capitol event but rather that the idea itself has proven to be a good one especially after such events.
They rebranded it back in July, after the deadly violence by BLM.