If you know that "something" is a sequence, then is the idiomatic thing to do. The point is that any time you rely on truthiness of a value, you need to think (sometimes quite carefully) about what type of value you're dealing with.
For good reason - len(something) or alternatives might be expensive to compute, bool(something) is actually what you are trying to do and can be optimised depending on the container.
For the basic sequence types (list, tuple, and range), len is definitely not expensive to compute. For custom types, it will depend on your implementation of __len__ (but then, computation of bool(...) will also depend on your implementation of __bool__).
Yes, len() with the basic types are not expensive, and it can vary based on the container implementation, but that’s not really the point.
The reason you should use “if x” is the same reason you should use “if x not in y” rather than “if not x in y”. It better expresses the semantics of your operation with the side effect that it may be faster.