Then stop using the word global warming, poor marketing, when it gets cools(which it will) instead of warm it starts to look and sound a con. The more enlightened skeptics are more so "human caused" climate change skeptics than anything else, with the sun as their main point of origin.
Agreed, "global warming" is poor marketing. It's also a common colloquialism among climate change deniers, no? So, if you need to explain to someone how cold weather doesn't mean "global warming is fake", maybe also steer them toward the notion of climate change. "Anthropogenic forcing" or "it's our fault" is of course another important matter.
Is it one or the other? I don't know anything about dark rooms where captains of industry who profit from fossil fuels orchestrate climate denialism. Sounds plausible. But in any event, such efforts are surely more difficult, if possible at all, with an informed citizenry.