[zanny]

Its going to see adoption is widely distributed content first - its why Google and Netflix are so gung-ho on it, they see the same file downloaded millions of times and in those circumstances bandwidth savings are huge over the encode times.

Eventually the ubiquity of hardware acceleration plus Moore's Law should make even lackluster hardware encoders generally available so average joes can use AV1 without needing to wait a day for a half hour of footage.